Megastar Amitabh Bachchan and India’s latest export to Hollywood, Priyanka Chopra have been roped in to be the new face of Centre’s Incredible India campaign. According to media reports, this is the first time the central government is directly appointing the brand ambassadors.
After PK actor Aamir Khan’s three-year contract expired, Centre chose not to renew it and look for a ‘non-controversial’ figure to replace him.
Amitabh Bachchan and Priyanka Chopra will not charge a penny for the three-year contract for the campaign. The official announcement will be made after January 26.